A Story Driven Clothing Brand
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In a world of fast fashion, where every day seems to bring a new trend, we wanted to create something different. Something that resonates with people on a deeper level. That’s why we created the 99—a clothing line that stands for something beyond fabric and style.
The name, the 99, has a special origin, inspired by the parable of the lost sheep. In this story, a shepherd has a hundred sheep, but one goes missing. (If you've ever felt like the lost sheep, we can relate. Check out our founder's own lost sheep experience in the "Founder’s Story" blog). Instead of staying with the ninety-nine, the shepherd leaves them to go after the one that’s lost, symbolizing the worth of every single one. For us, this story represents a powerful truth: every individual is worth seeking out, valued, and unique. And the 99 is about bringing that philosophy to life in our brand.
Our clothes are designed for people who want to live boldly, for those who care about standing out and connecting meaningfully with others. When you wear the 99, you’re wearing more than a design—you’re wearing a purpose. It’s a reminder that we are all shepherds in our own lives, each of us with a responsibility to care, lead, and look out for others, even when it means going against the flow.
When you put on a piece from the 99, know that it’s more than clothing. It’s a symbol of who you are and what you stand for: individuality, community, and purpose. Join us on this journey and be part of something that truly matters.
The name, the 99, has a special origin, inspired by the parable of the lost sheep. In this story, a shepherd has a hundred sheep, but one goes missing. (If you've ever felt like the lost sheep, we can relate. Check out our founder's own lost sheep experience in the "Founder’s Story" blog). Instead of staying with the ninety-nine, the shepherd leaves them to go after the one that’s lost, symbolizing the worth of every single one. For us, this story represents a powerful truth: every individual is worth seeking out, valued, and unique. And the 99 is about bringing that philosophy to life in our brand.
Our clothes are designed for people who want to live boldly, for those who care about standing out and connecting meaningfully with others. When you wear the 99, you’re wearing more than a design—you’re wearing a purpose. It’s a reminder that we are all shepherds in our own lives, each of us with a responsibility to care, lead, and look out for others, even when it means going against the flow.
When you put on a piece from the 99, know that it’s more than clothing. It’s a symbol of who you are and what you stand for: individuality, community, and purpose. Join us on this journey and be part of something that truly matters.